5th Pillar Family Takaful, a leading provider of Takaful products and services, is pleased to announce a strategic partnership with Ping Up, Pakistan’s leading Digital Wealth Tech platform for financial products. The agreement was signed by Mr. Asim Raja, Chief Commercial Officer of 5th Pillar Family Takaful and Mr. Wajahat Jafri, Co-Founder (Pk) & Chief Commercial Officer of Ping Up. The signing ceremony was also attended by the Senior Management of both institutions.
This collaboration aims to enhance the accessibility of the Hajj and Umrah pilgrimage through its unique saving plans and its comprehensive end to end value chain, to new and existing customers of Ping Up. This partnership marks a significant milestone for 5th Pillar Family Takaful as it extends its reach into the alternative distribution segment. By partnering with Ping Up, a trusted entity in the financial services industry, 5th Pillar Family Takaful is well-positioned to increase the accessibility of its innovative saving plans to a broader customer base.
This collaboration is designed to cater to the evolving preferences of the younger generation of savers, offering them a user-friendly and digitally enabled platform to plan their journey of saving towards the Hajj and Umrah pilgrimage.